I’m loving these new Canadian ads for AIDS awareness by One Life. The message is driven home with the eye-catching visuals and the copy, “Each time you sleep with someone, you also sleep with his past.”
The ads were photographed by Alain Desjean for ad agency Bleublancrouge, Montréal, Canada. You can get more info at One Life.
As a bonus, here are two safe sex commercials from last year, one is rather morbid and one is damn funny.
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