Wednesday, February 11, 2009

Powerful Awareness Campaign

Australian foundation ASCA (Adult Survivors of Child Abuse) has teamed up with advertising agency Whybin\TBWA, Sydney on these new 2009  ads that catch you off-guard. The campaign shows that child abuse, be it sexual or violent, has lasting negative effects that are hard, even impossible at times, to overcome. If the victim is not treated and given proper support, abuse can ruin their life forever, or even worse, turn into a vicious cycle. While the past can’t be changed, you can help the future  by supporting the ASCA, or any similar organization in your area. 

 

The ads were photographed by Derek Henderson with director Tony Sherwood, art director Dave Lidster, illustrator Ben Godfrey, and copywriter Steve Dodds.

 

 

 

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1 comment:

dave said...

wow, that's really confronting stuff. I like the approach. will it work?

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