Deceiving Naughty :: Dorian’s Ads Are Not What They Seem

 

I love ads that seem naughty at the first glance but are actually rather innocent. Take these ads for Dorian's Department Store for example. What looks like a guy sniffing his underwear or the crotch area of his jeans is actually a guy that has run out of towels and he must use these items to dry his face… see?

 

 

But Dorian’s Department Store solves this problem by offering two towels at the price of one, so you don’t have to run out of them. The ads were photographed by Adriana Martinez with creative direction by Orlando Alvarez, art direction by Rafael Martinez, and copy by Emerson Huezo for Apex BBDO El Salvador.