No, we haven’t turned into a weird fetish site. This is a new ad for Egg Baby, a baby and maternity fashion label. The ad is for a promotional micro-site iwanttobeababy.com. The ad was photographed by Ted Sabarese for ad agency Marta Ibarrondo, Spain.
While the idea is pretty decent, I think the delivery and execution suck. Regardless, it deserves an entry in our WTF !?! archive.
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