Saturday, September 26, 2009

Very Cool Adidas ClimaCool Ads

 

These new ads from The Netherlands promote the Adidas ClimaCool designs. According to Adidas, the designs ‘contain ventilation channels, wicking, and flow mapping which keep athletes cool by actively expelling heat and sweat from your body.’

 

 

The photography is by Carlos Serrao, and the images are pretty effective in explaining the design’s special quality. The shoot took place in LA and Milan with styling by Nick Griffiths.

 

  

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