‘What’s the use of taking so much care of something and forget about the other things.’
I love this ad campaign for Brazilian book publisher Editora de Cultura, and I totally agree with them. The campaign communicates that you need to work on more than your body and wardrobe and try to learn more by reading. The photography is by Fabio Heizenreder and Leandro Fonseca for ad agency Hifi, São Paulo.
‘Do you have clothes for all kinds of situation? What about subjects?’
‘You aren’t just a pretty face, a tight bum, and a great abdomen.’
‘Pearls, diamonds emeralds. Are you sure there isn´t anything missing?’
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