Dolce&Gabbana have always been big supporters of sports. Soccer players and swimmers were used as the face of their recent underwear campaigns. The Italian designers further their brand’s sports involvement by becoming the official Name Sponsor of a sports club, the Dolce&Gabbana Milano Thunder Italian Boxing Team, a first for them.
“For the first time a sporting team will carry our name, this is the beginning of a new adventure for us, but also the start of a new responsibility,” explained the designers. “Boxing is a sport which requires discipline, willpower and courage: values we firmly believe in and that we try to pour into everything we do. With this project we want to emphasize once more the importance sports have for us, both as a source of inspiration for our creativity and as very effective vehicle for healthy, real, down-to-earth values.”
The boxers will be dressed in Dolce & Gabbana during the WSG tournament which starts on the 19th of November 2010 and ends in March 2011. The competitions will take place in Los Angeles, Mexico City, Boston, Miami, Parigi, Istanbul, Milan, Moscow, New Delhi, Peking, Astana, and Bake.
Swide was there to capture the first fitting of this collaboration. You can see more images here.
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1 comment:
I would like to have such a job! 8)
Nico
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