Saturday, December 20, 2008

AIDS is still a very big deal


‘AIDS is Still a Big Deal’ is a pretty innovative awareness campaign by NY Public Health professionals, New York University and three-time Emmy Award nominated LGBT series, ‘In The Life.’

The campaign is tailored towards gay youth to combat the dangerously growing misconception that AIDS is not a ‘big deal’ anymore and the alarming rise of high-risk behavior among HIV+ young gay men.

The campaign tries to ‘speak’ to these young gay guys using their own language. Two ‘webispodes’ tell the story of a young NYC gay man who meets sex partners on the Internet. Watch the two episodes, ‘The Morning After’ and ‘The Test’, which were directed by Todd Ahlberg, below.

+ Visit the official sites of HIV Big Deal and In The Life

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