A rather unexpected casting choice, Scoop model Mathias Lauridsen is the new face for Emporio Armani Diamonds men’s fragrance with photography by Terry Richardson. Mathias’ facial expression makes me wonder, is he scared of the girls or Uncle Terry?
Catch a making of the new commercial by director Paul Mignot below.
+ see more Mathias Lauridsen | Terry Richardson | Armani | Fragrances
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