Like I mentioned in the sexy new Greenpeace anti-whaling campaign, there is nothing better than raising awareness with some eye-candy. And this latest entry in Homotography’s Best of 2008 feature is certainly one of those. The 2008 ad campaign for Olla Condoms by photographer Cláudio Elisabetsky showed us that, "The day after is more relaxed for those who wear condoms." And to prove their point, they had four hunks wrapped in white towels sitting around in public having a smoke and looking all happy while the people around them looked stressed.
The campaign was created by age ad agency , São Paulo, Brazil
+ see more Best of 2008 | cheeky posts | awareness | ad campaigns
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