On January 20, 2009 something very big happened. Yeah, it was the inauguration of Barack Obama as the first black president of the united states, but that’s not what I’m talking about. That day marked the re-launch of one of the most iconic fragrances of our generation: CK One by Calvin Klein. This includes a new commercial directed by Francis Lawrence, a new print ad campaign by photographer Steven Meisel, and even a free song download by British musician Jamie Burke. You can see them all below.
Mr. Klein did not spare the expense. The campaign features a whopping total of 27 models captured by Steven Meisel.
The featured models are Allen Tsai, Anna Jagodzinska, August Templer, Cameron Russell, Caroline Ribeiro, Christina Kruse, Coco Rocha, Dennis, Gail O'Neill, Guinevere van Seenus, Guisela Rhein, Heidi Mount, Jamie Burke, Jamie Strachan, Jessica Miller, Johnny Zander, Joe Darcy, Kevin Flamme, Kirsten Owen, Linnea Russell, Liu Wen, Romulo Pires, Sacha Hanssens, Sessilee Lopez, Slater Davis, Travone Hill, and Will Lewis.
And here is the commercial
+ download the free song ‘We Are One’ by Jamie Burke at CK One official site.
+ more Calvin Klein | Steven Meisel | Ads | Fragrances @ Homotography
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