Thursday, May 7, 2009

Matthew Williamson For H&M Summer 09 Commercial


This is hands down my favorite commercial for a long long time. It’s for the Matthew Williamson For H&M Summer 2009 capsule collection and uses the song “We Need a Change”



The spot was directed by Johan Renck on location in Rio de Janeiro with models Daria Werbowy and Elsa Hosk. Tim Maurice Jones was director of photography.



Here is Matthew Williamson talking about his career and this special H&M collaboration.



Also, here’s a video of him talking about the second part of the collection with behind the scenes shots of Daria during the shooting of the print campaign (thanks to comment below for the tip).


And here is the release party video report. The handsome Mikus Lasmanis was there showing off his naked chest :) make sure to catch him inside the video.


1 comment:

Anonymous said...

Hey, since you like the other H&M videos you might like this one: