Diesel is up to no good with a brand new controversial billboard that was recently erected in NYC at the corner of Houston and Crosby. The humongous ad shows a twinky young model (Eddie Tucker) suggestively undoing his belt next to a bear. A bear as in the animal, not a hairy man… The ad comes with the tagline, ‘Happiness comes from inside. I'm working on it.’ How to interpret the imagery with the text? I have no fucking clue. We have to thank Copyranter, the best blog to find the weirdest and most absurd ads for uncovering this one.
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