After the new hilarious ‘Be Stupid’ Spring/Summer 2010 campaign, we bring you a look at the ads for the Diesel underwear range, Intimate, which also go for the same ‘stupid is fun’ theme as the collection campaign. Photography by Jason Nocito, and the above model is Eddie Tucker. More after the jump.
It’s good to know that even though they ditched the kinky feet worship, Diesel ads are still pretty out there. You might remember our first look at their suggestive Twink vs. Bear Billboard, and we are happy to find out that the rest of the Fall/Winter 2009-2010 ads is just as cryptic and conceptual. I absolutely love the spirit of this campaign which was photographed by Jason Nocito.
+ see the new Diesel Intimate Underwear ( 1, 2 ) and Denim ads
+ more Diesel| WTF | Cheeky | Denim | Jason Nocito features
Diesel is up to no good with a brand new controversial billboard that was recently erected in NYC at the corner of Houston and Crosby. The humongous ad shows a twinky young model (Eddie Tucker) suggestively undoing his belt next to a bear. A bear as in the animal, not a hairy man… The ad comes with the tagline, ‘Happiness comes from inside. I'm working on it.’ How to interpret the imagery with the text? I have no fucking clue. We have to thank Copyranter, the best blog to find the weirdest and most absurd ads for uncovering this one.
+ Diesel always comes up with attention-grabbing ads, see all our Diesel features
