Photographer Joachim Baldauf took these advertising images for Schiesser underwear a while back. There is something very cool about them, I just can’t put my finger on it.
+ more Joachim Baldauf | underwear features
Saturday, April 3, 2010
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Great pictures: the advertisement industry often seems to be afraid of the men's form - for underwear campaigns, they often show pumped up musclemen, wearing photoshopped underwear that makes them look like eunuchs.
It's good to see the body of a real man for once, neither overly muscular, nor castrated.
There has been much talk about how the images of women are leading to anorexia. It might be time to reassess the image of the male body in popular culture.
http://davidikus.blogspot.com/
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