Monday, July 5, 2010

Levi’s ‘Ready to Work’ Campaign by Melodie McDaniel

 

The new Levi’s ad campaign ‘Ready to Work’ reflects the brand’s 2010 effort to help the struggling town of Braddock, Pennsylvania reinvent itself and ‘Go Forth.’ The new ads are photographed by Melodie McDaniel with art direction by Julia Blackburn and Mike Giepert. Click the images to enlarge and continue for more after the jump, including videos.

 

 

 

 

 

 

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