Marijn Valk by Cherrelle Lubbe & Yaël Temminck

The new fifth issue of L'Officiel Hommes NL features Dutch model Marijn Valk in a Levi's story photographed by Cherrelle Lubbe & Yaël Temminck and styled by Majid Karrouch with hair & makeup by Jan Fuite.

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Levi’s ‘Ready to Work’ Campaign by Melodie McDaniel

 

The new Levi’s ad campaign ‘Ready to Work’ reflects the brand’s 2010 effort to help the struggling town of Braddock, Pennsylvania reinvent itself and ‘Go Forth.’ The new ads are photographed by Melodie McDaniel with art direction by Julia Blackburn and Mike Giepert. Click the images to enlarge and continue for more after the jump, including videos.

 

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Jacob Coupe & Leigh Lezark | House of Holland x Levi’s

 

Jacob Coupe joins Misshapes' Leigh Lezark for the ad campaign of the House of Holland x Levi’s limited edition collaboration with photography by Matt Irwin. More after the jump, including behind the scenes of the shoot.

 

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Love is in the air

 

‘Love is in the air’ is the name of this Levi’s special in German magazine, QVEST. The models include Isaac Carew, Max, Sophie and Kathleen, photographed by Sune Czajkowski and styled by Simon Rasmussen. More after the jump.

 

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Levi's SS10 Life is Calling by Drew Jarrett

 

NYC-based photographer Drew Jarrett  lensed these Levi’s Spring/Summer 2010 ‘Life is Calling’ ads. The models are Arnaud Valois & Anna Iaryn [modelwerk].

 

 

+ more Levi’s | Denim features

Levi's Cords by Opening Ceremony, The Photos & Film

 

In celebration of the new corduroy collection Levi's Cords by Opening Ceremony, Ryan McGinley did these amazing photos. Watch a short film and see more images after the jump.

 

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Levi’s Banned Skinny Jeans Ads ft. Fabio & Paoolah

 

Calvin Klein made headlines with their racy jeans campaign, and Levi’s sparked race & sexuality debates with their America & OPioneers! commercials. It is this banned Levi’s Skinny Jeans campaign, however,  which most people did not even know about, that takes the cake as the most fascinating denim campaign of the year.

 

 

The groundbreaking campaign features Italian supermodel Fabio and his Texan friend Paoolah. Mere words can’t describe this campaign, so I will let you watch the making of it below.

 

 

 

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Levi’s Ads by Diana Scheunemann

 

I am not exactly sure for which season and market these older Levi’s ads are, but I love how photographer Diana Scheunemann maintained her unique sexy vibe in them.

 

 

Make sure to check out our previous Diana & Levi’s features

 

Josh Beech & Meghan Collison For Levi’s

 

Josh Beech is back in yet another Levi’s ad campaign. This time he’s with the Supreme beauty, Meghan Collison. I am not sure who lensed the ads, anyone?

 

 

 

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The Secret Place of Peter Stanglmayr

 

Austrian photographer Peter Stanglmayr takes us on a beautiful journey with models Eric Mortagne and Christoph to The Secret Place in the Contributing Editor. I love the featured Levi’s jeans!

 

 

+ The new Levi’s ‘Go Forth’ ad campaign

+ more Hot Denim | Contributing Editor features @ Homotography

Levi’s ‘Go Forth’ Ad Campaign by Ryan McGinley

When he’s not starring in Marc Jacobs ads or debuting new photography work, acclaimed photographer Ryan McGinley is applying his refreshingly unique style to mainstream denim ad campaigns. Following in the footsteps of Wrangler, Levi’s scored the talented photographer for their new campaign Go Forth. The campaign was done by ad agency Wieden + Kennedy, Portland in order to revive the idea of Levi's as the quintessential all American jeans brand. I think they did a great job, the campaign is sexy, coherent, artistic and inspiring.

   

There are two accompanying commercials: "America (Go Forth)" is directed by Cary Fukunaga and uses the poem “America” by Walt Whitman. The featured song is "The CN Tower Belongs To The Dead (Many Ives Version)" by Final Fantasy.

The second commercial (which uses another poem by Walt Whitman) is directed by M Blash and is entitled OPioneers!

+ more Ryan McGinley | Levi’s | Denim features

   

An Indian in America :: Levi's Button Fly Jeans Ads

Levi's are very active in their 'Live UnButtoned' campaign. In addition to the sensual Josh Beech ads, Levi's are releasing different campaigns all over the world. Here we bring you a new campaign from India promoting the Levi's Button Fly Jeans. The ads feature hunky Indian actor Akshay Kumar.




This was done by Fisheye Creative Solutions, Bangalore with photography by Tejal Patni.



Recently ad agency BBH, Singapore did these cool suggestive ads with photography by Mark Seliger. The ads ask you, "Who do you want to unbutton?"





Finally, these ads are a bit older but I still like them. The 'denim addiction' ads for Levi's Red Tab jeans, also from Singapore, show how these jeans can be addictive, you can't let go of it! They were done by ad agency OgilvyOne.

Josh Beech Rocks Levi’s 501 2009 Ad Campaign

 

 

The outrageously talented Nicola Formichetti has shared on his blog the new Levi’s 501 ads featuring Josh Beech and Myf Shepherd. The photography is by David Vasiljevic and the styling/fashion direction is by Nicola.

 

 

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