Street Smart by Roger Deckker

 

 

Andrew Cooper, Matt Benstead and Oliver Cheshire are ‘Street Smart’ in the September 2011 issue of Details, photographed by Roger Deckker.

 

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Esprit Fall/Winter 2010-11 by Mariano Vivanco

 

 

Esprit enlists Mariano Vivanco for their new Fall/Winter 2010-11 ad campaign. The outdoors shoot features Anne Vyalitsyna, Nate Gill, Missy Rayder, Andrew Cooper and Du Juan.

 

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The Details Guide to Laid-back Spring Style

 

The May 2010 issue of Details magazine provides a guide to laid-back spring style with photography by Robbie Fimmano and styling by Andreas Kokkino.

 

 

The featured models are Boyd Holbrook, Garrett Neff, Ben Hill, Michael Camiloto, Vincent Lacrocq, Romulo Pires, Andrew Cooper, Jamie Strachan, and RJ Rogenski.

 

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Gap Fall/Winter 09.10 Ad Campaign by Craig McDean

 

I must admit that I didn’t like the Gap Fall/Winter 2009.10 ‘Born To Fit’ ad campaign at first. Even though it flaunted some of the hottest models on the scene, I felt it was too catalog. But then I saw the foldout magazine ads and the huge billboards at the Gap store in the mall, and I thought they looked fantastic and were very effective in selling the product. You see, sometimes we forget that an ad campaign’s main goal is to promote and sell the product. Ad campaigns are different than editorials. The fantasy and the art direction complexity is all good, as long as it doesn’t overshadow the product. So Gap… I’m sorry for snubbing you, and here’s a look at the men’s ads.

 

 

Acclaimed photographer Craig McDean lensed top models including Andres Velencoso Segura, Will Chalker, Noah Mills, Tommy Dunn, Andrew Cooper, and Sasha Knezevic for the ads. Karl Templer served as a fashion editor/stylist.

 

 

Here’s a couple snaps from Gap’s Facebook page where you can explore each style.

 

 

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